Summarize

WhatAuto Bakkie Race! announcement
WhereFranschhoek, WC
WhenTuesday 12 June 2018
CommunitySouth Africa National

Popular auto magazine rebranded

The recently relaunched Car Bakkie Race! magazine was forced to rebrand following a trademark complaint by another title.

“We must be doing something right!” publisher and editor Michele Lupini pointed out. “In spite of publishing magazines with ‘Car’ or ‘Cars’ as part of the title for almost a quarter century now, another title that goes by that name (and has been there all along) has objected to us using either of those words and forced us to remove our books from the shelf…

“Have to say that while we’re frustrated, that’s one of the biggest compliments we have ever been paid and fortunately, the comeback issue in question flew off the shelf in the time it was there, which is heartening. “We have already moved forward from this hiccup and rebranded to Auto Bakkie Race!, while our digital offerings www.autobakkierace.com and our social media platforms are rebranded too, so it’s business as usual.”