Summarize

WhatPenta Motor Group Announcement
WhereJohannesburg
WhenTuesday 19 January 2021
CommunitySouth Africa National

Penta Motor Group and Red-Lined Motorsport race into the future

Leading adventure race team Red-Lined Motorsport Adventures has announced a major strategic alliance with the multi-franchise Penta Motor Group. The entente sees Penta teaming up with Red-Lined over a broad bouquet of Cross Country Racing and allied activities.

"We are thrilled to confirm the Penta Motor Group's partnership with team Red-Lined,” Penta CEO Philip Botha confirmed. “We believe this alliance will launch the #ThePentaExperience into the next level of success and create further opportunities to learn and grow as we embark on the journey that lies ahead of us.”

“We are delighted to welcome the Penta Motor Group on board as one of Red-Lined's major strategic partners,” Red-Lined CEO Terence Marsh confirmed. “We are most excited about unlocking value between the two businesses across a broad spread of activities, from us managing Penta’s race program, to an ongoing corporate entertainment program that will best leverage Penta’s overall marketing strategy going forward.

“Red-Lined looks forward to the opportunity of forging a strategic alliance with a neutral, independent multi-franchise motor group. “Our long-term goal is to see a Penta Motor Group team racing at the Dakar in a few years time, but for now, we look forward to confirming further details on our 2021 race program, driver and navigator details soon.”

The Penta Motor Group joins an elite group of existing Red-Lined premium strategic partners, BFGoodrich, Motul, Dragon Energy, Jonnesway Tools, Expand a Sign and Wheel Collision.


ENDS

Issued on behalf of Red-Lined Motoring Adventures

For further information please contact letshego@redlined.co.za

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