Summarize

Having established itself as South Africa’s go-to motor racing publicity service over the past decade, among Motorsport Media’s many satisfied racing customers, also approached the portal to service their non-sporting social and traditional media needs. To the extent that the new campaigns began overwhelming the core Motorsport Media focus.

Now in an effort to best satisfy every customer’s exact PR requirements, MC Media is delighted to unveil The MotorSource. An all-new non-motorsport publicity portal, it takes care of any customer’s exposure requirements, leaving Motorsport Media to focus on racing needs. “The MotorSource will now deliver the same market-leading one-stop service that our Motorsport Media customers expect, but rather more focussed on non-motor racing messages,” MC Media publisher Michele Lupini explains.

“Among our racing customers had approached us to deliver their regular news through Motorsport Media. It worked brilliantly too. But the level of non-racing publicity was starting to take over! Now that’s where www.motorsource.co.za comes in. The MotorSource will deliver a focussed, informative, and entertaining media service on any subject. Yes, it will remain car-oriented, but we will happily provide any brand or product with the same excellent service, no matter what it is.”

The MotorSource now also allows Motorsport Media to concentrate on its core racing focus, while opening MC Media’s leading PR service up to a far broader client base. “Among our greatest strengths is that we can handle any publicity need in-house as a one-stop service,” Lupini continues. “We look after every aspect, from concept to writing, photography, customer coordination and professionally preparing and editing each release. 

“We also handle all media distribution and offer an expert social media service to ensure that each release achieves its broadest possible reach to a cultivated audience so each story is tailored and targeted to face people who will find that information most attractive and informative. Both The MotorSource and Motorsport Media also remain fully accessible to the public with all stories open for anyone to read and enjoy. 

“In other words, if you’re launching or promoting a new car, bakkie or truck; a fuel, oil or tyre, power tools, or spanners; promoting a new service, or just telling a story; selling zebras, or whatever it may be, The MotorSource will handle every aspect for you. No need to find a photographer, another person to write the story, and then someone else again to edit and one more to put it all together and distribute it. The MotorSource will do it all, and more, at most competitive rates, too.”

Visit www.motorsource.co.za to browse the portal and feel free to contact Michele Lupini at michele@m-cmedia.co.za now to find out more about putting whatever product you have to promote, on pole position!